My Story - From Fashion to Finance:
Why I Started a Bookkeeping Business for Passion-Driven Entrepreneurs
Alexis Stuart Dudley
10/21/20252 min read


Creative entrepreneurs, I see you. You’re juggling product design, client orders, marketing, shipping, and somewhere in there, trying to grow a business that actually pays you well. Numbers? Systems? Taxes? They’re the part that feels like a necessary evil—and that’s exactly why I’m here.
I spent nearly 25 years in the business of fashion—trend forecasting, product development, managing people, launching collections, and making sure things were both beautiful and profitable. That’s where I learned to merge creativity with strategy, and how to turn vision into sustainable success.
Behind every beautiful brand I worked on, there were spreadsheets, projections, and logistics. I didn’t mind that part—I loved it. While many shied away from the operational side, I leaned in. Numbers, for me, were another language for telling the truth about a business. And I got good at translating them.
Eventually, I realized my skills could help more than just big brands. Around that same time, life invited me to slow down and refocus—I stepped away from corporate life to support my special needs son and our family more closely. That season gave me perspective, patience, and a deeper appreciation for the challenges small business owners face when time, energy, and clarity are stretched thin.
When I was ready to reimagine my professional path, I knew exactly what I wanted to do: bring those same skills—and that same grounding energy—to entrepreneurs who are building something they love. Stuart + Dudley Bookkeeping became the bridge between my creative background and my heart for helping others find calm and confidence in their finances.
At Stuart + Dudley Bookkeeping, I don’t just input numbers. I partner with you to bring clarity, confidence, and calm to your business finances. I help you see what’s working, what needs adjusting, and where you can grow without burning out. Because you didn’t start your business to do math. You started it to create, serve, and thrive.
And that’s what I want for you—to grow without chaos. To scale without stress. To trust your financial foundation because someone who understands your vision is taking care of it.
If you’re ready to stop guessing and start growing, I’d love to connect. Let’s build something beautiful, profitable, and grounded—together.
For the Love of Clean Books,
Alexis